Cloverfield Review
“A lot of hype leads to some delivery.”
Today is 1-18-08. Any other year, this day isn’t a big deal, but this year is different. Audiences viewing the trailers before Transformers were treated(and thoroughly confused) with a Blair-Witch-like trailer for a movie with today’s date. A viral marketing campaign hit the internet and everything from Voltron to Godzilla were rumored to be the topic of this mysterious film. Nobody could figure out what it was. Nobody knew what hit us. But we did have a date: 1-18-08. And on that date, Cloverfield was released in theaters and the mystery could be put to rest.
As immersive an experience as Cloverfield can get by with it’s cinema verite aesthetic, it also is an enjoyable, entertaining flick. Given the hype, however, I don’t think any movie short of The Godfather could have lived up to it’s hype. With it’s short run time of literally less than 1 hours and 30 minutes(!!), you don’t have to work hard to piece things together. What I gathered from the Cloverfield experience is this: This is how you market a movie, but not necessarily how you make a movie.
Cloverfield will get viewers in this opening weekend based on the sheer curiosity factor developed from it’s intense viral marketing campaign. Once this flick starts hitting word of mouth reviews, look for a huge dip, because of how it doesn’t stack up to it’s potential or huge hype. That being said, I did think the director made some pretty poor decisions with some parts. Productions really do need to find another way to create scary looking creatures. This is the second movie I’ve seen in the past month with lame looking monsters. There, I’ve wrecked it. The monster isn’t that impressive. Other than that, it was a fun, cool movie.
I hate to be so nonchalant and perhaps lack in criticism, but this movie is enjoyable to watch. It’s characters are pretty endearing and don’t really get annoying. It has a nice balance of comedy, action and suspense and achieves it’s goal; a first person account of a monster attack. Now I’ve heard all the post-9/11 sentiment surrounding the destruction end of this flick. I think it only strengthens the potential horror that audiences could get from the flick. It’s the monster movie from your point of view, which works because it connects with the audience at their deepest level; what would you do if this happened?
I did find myself questioning the motives of the characters in this flick. In our darkest and most horrifying moments, isn’t there some sort of fight or flight mechanism? And considering you can’t really go pick a fight with a skyscraper sized monster, don’t you just fucking run? I mean the sentimentality in the flick isn’t over the top. On the contrary, it’s actually quite welcome. You may find yourself however, wondering what you’d do in their situation. I suppose this is a success of the film rather than a detraction, unless of course this becomes a distraction, which it does slightly. Also to note, with all these good lucking young professionals running around after true love and higher morales, I noticed no ugly people. I figured out why: We were fucking running and frankly, didn’t have anyone to go after. Good lesson from Cloverfield: Ugly people always live.
All in all, Cloverfield is fun and entertaining. It’s immersive and pretty enjoyable. I had my issues with it, with some bad directing decisions (that I won’t ruin for people) and also not really filling its potential as a sick sci-fi/horror flick. I wish it were longer and I wish there was a bit more of a bigger story, which isn’t to say the intimacy of the survivors is boring, but some larger story arc would be cool. I ended up leaving with more questions about the movie. I smell sequel. This get’s a 7 out of 10 Bones for being a fun, entertaining flick that misses the mark because it depends on it’s hype and small, yet satisfying story, to create a total experience.
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